The BrandGuide organizes all the resources that are part of a company’s Visual Identity
Visual identity manuals, also know as BrandGuides, are the key to implementing a coherent visual identity.
With the various forms of communication that we have today, the points of contact with the customer have grown a lot. Business proposals, presentations, website, social media, email and WhatsApp are just some of the points where your customer has contact with your brand. Hence the term touchpoints. It is very important that the visual identity is present in each of these manifestations.
Visual identity manuals are the tool for this to happen in an organized way. They define, not only how the logo should be applied, but also deliver all the correct files for use in the most diverse programs. Just one identity manual is not enough for the demands of a modern company, so we also develop visual identity manuals for other applications.
To facilitate and control access to all manuals, we developed BrandGuide. It is an online platform where you can find manuals, explanations of the best way to develop your presentation or post for social networks, as well as all the files necessary for each type of program used.
Specific manuals as needed
If you only have an institutional presentation and a commercial proposal, just developing the files is enough. But if you work with presentations in a more intense way and you have to develop them all the time, then the visual identity manual for presentations is ideal. It comes with all supporting files like icons, illustrations, images.
The same goes for social networks. The language for social media is quite different and needs a completely different set of guidelines so that your visual identity doesn’t lose strength or become too repetitive.
Contact us so that we can prepare a pre-briefing for your project and a commercial proposal.