Branding is how customers perceive your brand. Corporate Visual Identity is what they see when they deal with it.
Corporate Visual Identity is the set of elements that define your company to the public. It is the most tangible part of your Branding.
One of the most important elements of a Corporate Visual Identity is the logotype. A well-developed logotype sends the right message to your audience. That’s right: your logo must speak to your audience, not satisfy the designer’s aesthetics or the personal taste of the owner and directors.
A good designer doesn’t just draw the logotype. They research and run a process with the company’s decision makers to define the best elements for the logotype and for the Corporate Visual Identity. Based on all this material, they define the company’s Visual Identity.
Other elements also define the Visual Identity: a dedicated color palette, typography, graphic elements and guidelines for the use of images.
Corporate Visual Identity Manuals
To make sure all these elements are applied correctly, you need Visual Identity Manuals (BrandGuides). Several kinds of manuals can be created to define and consolidate the application of the Corporate Visual Identity, and even of the Branding. They must use clear, accessible language so that everyone involved can understand them, from the people who work at the company, in Marketing and Sales, to designers and others who produce materials.
The scope of a Visual Identity varies widely, depending on the client’s business and even on how it approaches its prospects. It takes a survey of every touchpoint: all the media where your end customer comes into contact with your Visual Identity.
We build Corporate Visual Identity by creating BrandGuides, websites, brochures, presentations, packaging and more for our clients.
Some of the services we offer
Visual Identity Manuals
We create BrandGuides for companies, products and services: logotype usage manuals, stationery and special manuals for social media.
Website Design
We build custom websites for each client, using the latest technologies.
Brochures and Catalogs
We create and lay out brochures, catalogs and a wide range of printed materials.
Packaging Design
We create identity systems for packaging lines: boxes, labels, bags, seals and tags.
Panels for Trade Show Stands
We create banners and panels for events and stands. We also develop indoor and outdoor signage.
Image Library Organization
We organize image libraries for companies and reseller networks: file names, folders, versions for each use and online access.
