Corporate Visual Identity is the perception that the customer has about your brand.
The first and most important element of a Corporate Visual Identity is the logo. A well-made and well-applied design conveys an image of competence to the public. Care must be taken that the logo is not applied incorrectly or with poor quality so as not to compromise the image. A logo that appears in each application in a different shape, color, or resolution reflects a lack of care in Visual Identity.
The diversity of means of communication made it essential to use other elements to mark the identity. Images, typologies, graphics and an own color palette can be used to reinforce the Corporate Visual Identity.
So that all these elements are applied correctly, Visual Identity Manuals can be created. These manuals should have a clear and accessible language for most people, as identity is built on a daily basis.
The parts and scope of a Visual Identity vary greatly depending on the customer’s activity and even how he approaches his prospects. It is necessary to observe how the company relates to its customers to understand which parts must be developed.
We build the Visual Identity creating for our clients: websites, folders, presentations, packaging and more. See below some of the services we provide and examples from our portfolio.