Brand System Sustenance and Expansion

For companies that already have visual identity, but need someone to keep it running, evolving and maintaining consistency.

You have a defined brand, but the pieces come out inconsistent?
Does rework consume your time?
Does your team create without following standards?

I’m a specialist in taking on your identity (created by me or not), organizing the system, expanding applications and ensuring everything follows the same visual logic. This reduces rework, accelerates creation and improves your brand’s quality perception.

I work with companies that want to grow without depending on expensive agencies or having to start from scratch with every piece.

My 4-Step Process

1

Brand Diagnosis

I analyze your current identity: what exists, how it’s organized, where the “gaps” are (inconsistencies, missing applications, vague rules).

Deliverables: Report + Recommendations for essential adjustments + Quick-reference guide for applicable standards.

2

System Implementation

I organize the visual identity into a clear system:

  • Grid and proportions – Information hierarchy
  • Color and typographic standards
  • Application rules (what to do, what not to do)

Deliverables: Simplified visual manual + Organized asset library + Editable templates for your most common pieces. para suas peças mais comuns.

3

Transfer and Training

You receive everything documented and organized. If your team will use it, I’ll do a quick orientation session.

Deliverables: Ready-to-use files + Documentation + Library access.

4

Monthly Sustenance

You choose: do you want to continue on your own, or would you like me to be your monthly “brand partner”? In this model, you get:

  • Monthly package of pieces/updates
  • Priority support
  • Consistency guarantee
  • Continuous system evolution

Ideal for companies that grow and need their brand to grow alongside them. que a marca cresça junto.

Choose Your Model

Brand Diagnosis

What’s included:

  • Complete audit of your visual identity
  • Analysis of inconsistencies and “gaps”
  • Report with adjustment recommendations
  • Quick-reference guide for applicable standards
  • Proposal for next steps

Ideal for: Companies that want to understand what’s wrong before investing in reorganization.

Timeline: 1-2 weeks

Investment: US$ 600 to US$ 1,000

  • Natural next step: System Implementation

System Implementation

What’s included:

  • Complete organization of visual identity
  • Standards manual (simplified, practical)
  • Organized asset library
  • Editable templates (ads, presentations, social media, etc.)
  • Documentation of application rules
  • Orientation session with your team (if applicable)

Ideal for: Companies that want the system “installed” and ready to use.

Timeline: 3-4 weeks

Investment: US$ 2,000 to US$ 4,000

  • Natural next step: Monthly Sustenance

Sustenance Subscription

What’s included:

  • Monthly package of 8~12 pieces/updates
  • Guaranteed system continuity
  • Priority support (48-hour response)
  • Continuous brand evolution
  • Updated library
  • Support for new applications

Examples of pieces: Campaigns, ads, presentations, sales materials, packaging, website updates, etc.

Ideal for: Growing companies that want their brand evolving alongside them, without depending on an agency.

Investment: US$ 1,000 to US$ 2,000/month (Prices vary according to scope)

Tip: Many clients start with Diagnosis + Implementation and then hire Sustenance. This ensures everything is aligned from the start.

About Me

I’m Fabio, a specialist in Design Ops — design operations and brand sustenance.

I have over 30 years of experience in graphic design, web design and visual systems.

I’ve created identities from scratch, but my real differentiator lies in taking on an existing brand, understanding its logic, organizing the system and ensuring it evolves with consistency.

I work with companies that:

  • Have a defined brand, but are disorganized
  • Need to expand applications while maintaining coherence
  • Want to reduce rework and accelerate production
  • Don’t have budget for an agency, but value quality

My approach is logical and systematic. I don’t sell beautiful pieces. I sell organization, patterns that work and guaranteed continuity.

Some of Our Clients