Password-protected access
475 products, 3,373 images and 14,293 files
2,100 product images with transparent background
Continuous updates with every launch
The problem
The people who sell the brand every day are retailers and distributors. To advertise on their site, on a marketplace or on social media, they need good images. Without an official place to get them, they ask for photos over WhatsApp and e-mail, wait for an answer, or use whatever they find: old, low-quality images, or photos taken with a phone.
The result is a brand that looks different in every store, an internal team busy sending files, and sales that are slow to start because the product still has no photo.
An image library just for resellers
BrandGuide is an password-protectedimage library, with access granted only to Vollo’s retailers and distributors. Few brands offer this to their resale network.
- The partner manages on their own. They sign in, find the product by category and download the image in the format they need, at any time.
- The brand controls what circulates. Only official, approved images reach the market.
- The content stays protected. The images are not left open on the internet, and only Vollo’s network has access.
- Launches arrive ready. When a new product enters BrandGuide, the whole network already has the images to start selling.
What’s inside
BrandGuide brings together all of Vollo’s product images, edited and organized by category. Each product has at least one image. The usual is 5, and some reach 20:
- Product: photos of the product from different angles and details
- Packaging: the product in its packaging, as it reaches the consumer
- In use: the product being used, to give context and create desire
Each image is delivered in up to 5 versions, each designed for one use:
| File | What it is for |
|---|---|
| Original.jpg | High resolution, for print, catalogs and point of sale |
| 1200px.jpg | Marketplaces and e-mail marketing |
| 1200px.webp | Website, with fast loading |
| transparent.png | Mockups, banners and graphic pieces |
| transparent.webp | Websites and digital banners with a free background |
A name for every file
We created a naming system that applies to all images and also to packaging files and product design files. The name says what the file is, which brings two benefits:
- Easy to find. Anyone on the team, at a supplier or at an agency finds the right image without having to ask.
- Image SEO. Descriptive names help images appear in Google Images and marketplace searches.
Example: VT604-Raquete-Tenis-de-Mesa-Vollo-ITTF-Imagem-07-Original.jpg
Result
Retailers and distributors have an official, protected and always up-to-date place to find images. Vollo gains a network that advertises with the right images, and the internal team no longer spends time sending files one by one. The same collection feeds the website, the marketplaces and the brand’s own catalog.