Careful packaging design is essential to stand out from competitors and build consumer loyalty
Packaging design is one of the decisive factors in a customer’s choice of your product. Packaging is the key element in the communication between the customer and your product, so we must put a good deal of care into developing it.
Visual identity is a key component of design. If you have a product line, make sure the packaging designs are consistent.
For example, if you plan to offer four different types of cookies and each box differs significantly from the others, customers may get confused and fail to realize that they all belong to the same product line.
Customers appreciate being able to quickly find a product they have used before, and packaging design is what makes that possible.
Visual identity as a differentiator
But this is only possible if you establish your visual identity and stay faithful to it throughout the entire production process. This visual identification must be consistent across all items and follow a design suited to the market and the target audience.
A well-designed package, which took a lot of work and research to create, will be recognized in the market, making it easy for the product to reach its sales potential.
According to studies, most consumers who are given two similar items chose the one with the more visually appealing packaging.
QuartaDesign develops the following items:
- Design of an identity system for the packaging line
- Design of bags
- Design of boxes
- Design of seals and tags
- Design of bands and sleeves
- Design of labels and wraps
Some of the services we offer
Corporate Visual Identity
We build strong Corporate Visual Identity systems so our clients stand out in the market.
BrandGuides: Visual Identity Manuals
We create BrandGuides for companies, products and services: logo usage manuals, stationery and special manuals for social media.
Website Design
We build custom websites for each client, using the latest technologies.
Brochures and Catalogs
We create and lay out brochures, catalogs and a wide range of printed materials.
Panels for Trade Show Stands
We create banners and panels for events and stands. We also develop indoor and outdoor signage.
Image Library Organization
We organize image libraries for companies and reseller networks: file names, folders, versions for each use and online access.
