Partnership since 2009
4 complete redesigns of the packaging line
More than 360 SKUs with standardized packaging
Annual catalog with more than 15 editions
Context and challenge
Vollo creates and distributes products for fitness, swimming, table tennis, orthopedics and many other sports, sold in physical retail, e-commerce and through distributors. When we started working together, the brand had a functional logotype, but no standard behind it.
The result showed at the point of sale: packaging that didn’t speak to each other, catalogs that looked different every year and constant rework with suppliers and the factory.
The challenge
Create a brand system that:
- Works across dozens of product categories, from a Swiss ball to an inflatable pool;
- Is simple to apply for the internal team and for suppliers;
- Reduces errors and rework in the production of packaging and materials;
- Inspires confidence in retailers, distributors and consumers.
The System (Solution)
QuartaDesign structured a complete brand ecosystem, combining visual identity, standardization, scalability and operational agility.
Main deliverables
- Logotype Redesign – Modernization, correction of proportions, new versions and technical applications.
- Complete Brand Guide – Including:
- Logotype usage rules
- Color palette with technical specifications
- Official typography and usage hierarchy
- Grid and visual construction
- Stationery applications (business cards, letterheads, envelopes)
- Guidelines for application on digital and printed materials
- Packaging System – Annual development, including:
- Modular standard for dozens of categories
- Product photography integrated into the layout
- Fewer printing errors and less rework
- Annual Product Catalog – Continuous creation and updating:
- Clear structure
- Optimized visual hierarchy
- Simple navigation by category
- Standardized photography, iconography and technical specifications
- Product Design – Visual construction for sports and fitness items, ensuring coherence between product and brand language.
- Communication and Promotional Materials – Banners, retail pieces, point-of-sale materials and seasonal campaigns.
- E-Commerce Banners and Templates – Visual adaptation for marketplaces, websites and social media.
Result
- The brand gained visual coherence at every touchpoint
- Significant reduction in rework between suppliers and the factory
- More professional, competitive and recognizable packaging at the point of sale
- The annual catalog became a reference for B2B sales and negotiation with retailers
- Clearer, more modern communication aligned with product strategy
- Replicable layouts that speed up launches and lower creation costs
After (Expanded Applications)
With the brand system working, we were able to expand Vollo’s visual universe:
- Annual catalog expansion with quick adaptation to the growing portfolio
- Robust, modular packaging line updated with every collection
- Cohesive identity across product, packaging and digital communication
- Standardized internal materials for the sales team
- Templates for marketplaces (Amazon, Mercado Livre, Magalu, etc.)
- Solid brand system that makes life easier for photographers, designers and suppliers
- Quick updates to the brand guide as new products and trends appear
Catalogs
Packaging
Displays
Responsive e-mail marketing
Car wrap
Product design
