Context (Before) Adigo is one of the most traditional Brazilian organizational development consultancies. After more than 35 years with the same logo, the partners began a deep internal reflection on brand, essence, principles and language. During this process — built by the partners themselves — it became clear that the original logotype still conveyed the spirit […]
The Diagnosis CGuedes faced the challenge of consolidating its presence in a market that demands immediate trust. The problem was not the absence of a brand, but visual fragmentation. Materials that don’t speak to each other create cognitive noise, which, in the psychology of decision-making, translates into insecurity for the end customer. The Strategy (The Solution) […]
Riskfence, a consultancy specialized in Fintechs, with a tradition in training, advice on reducing risks and increasing efficiency and implementing processes, developed a course tailored to the needs of people who work or invest in IPs. Items involved in creating the Corporate Visual Identity Site