At Abrafati 2025, the paint industry trade show, Rhodia, a QuartaDesign client since 1999, presented itself under the theme “Essential for Generations”, in a stand with frosted glass walls, white counters and a blue band.

The panels talk about solvents and local production: “Rhodia Solvents: strengthening local industry”, “100% national production”, “The lowest carbon footprint in the solvents market” and “Everyone is talking about carbon neutrality. We are doing it.” (in Portuguese).

The images mix photographs of people at work and in the laboratory with the local landscape and Brazilian fauna, such as the capybara and the toucan, always with the Rhodia Solvay Group logo on every piece.

Rhodia Abrafati 2025 Stand Panels - 1
Rhodia Abrafati 2025 Stand Panels - 2
Rhodia Abrafati 2025 Stand Panels - 3
Rhodia Abrafati 2025 Stand Panels - 4
Rhodia Abrafati 2025 Stand Panels - 5
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Rhodia Abrafati 2025 Stand Panels - 7
Rhodia Abrafati 2025 Stand Panels - 8
Rhodia Abrafati 2025 Stand Panels - 9