There are several reasons for you to hire a regular website maintenance plan. A website, like a car, needs constant maintenance to avoid more serious problems in the future. A downtime website can cost a lot of money in deals that fail to close and even result in lost customers.
We list the top 5 reasons to do frequent maintenance of your website.
1. New Content
The first question that arises is including new content on the site. If there is no new content, you should rethink the way you view the internet and more deeply internet business. It may be that your services or products haven’t changed since the site was built, but if your customer enters the site and doesn’t find new information or a new banner, he will feel that your business is stagnant.
That said, let’s move on to the next point: content updates can be made, without problems, by a person in the company if the site is built on a CMS (Content Management System) such as WordPress. The problem here is whether there is the time availability of a person who understands how the system works. In some cases, it may be interesting to contract the changes within a website maintenance plan. A program will do them faster and with better quality, especially in the case of updating images and banners.
2. Security and Backup
Backing up the site is often a security issue. And it’s not enough to keep the backup on the server itself, it needs to be kept in a safe place in the cloud.
The hosting provider usually makes frequent backups of all files, however they are one-time backups and are overlapped practically every day. If it takes a little longer to detect the problem, the provider’s backup will already contain a copy with the same problem.
Hiring a website maintenance plan, the programmer will take care of creating backup routines and saving this backup on a secure platform, such as Amazon S3.
In case your website gets hacked or if the provider loses your data, the programmer can quickly recover the website. If the site does not have a backup, in most cases it will have to be redeveloped from scratch. All texts, images and other content are prepended.
3. CMS system updates
Every CMS is in constant development, being necessary to update the system and the plugins used. These updates ensure that the system will not have security flaws in addition to updating the technologies used.
Eventually these updates may make technologies used when creating your site obsolete. Many plugins are developed by people who at a certain point leave this work aside. In this case you need to find a plugin that does the same job and is more reliable.
With a website maintenance plan you will have a programmer who will be able to locate the best plugin and replace it without any problems.
4. Technological Site Updates
Computers are constantly evolving and along with them are operating systems, not to mention cell phones and tablets. With the technological updates of browsers, new technologies can be used and others become obsolete.
A website maintenance contract that covers technology updates can extend the life of your website by another year or two. Theme changes can be made to incorporate new technologies and improve your site’s loading speed, for example.
5. Improved traffic
Frequent SEO reviews, implementation of caching systems and conversion of images to more modern formats are some of the things that can be done to speed up the loading of your website.
With a faster load it will allow the server to respond to more simultaneous clients, not to mention the biggest benefit: a faster website will position you better in Google searches.
With a website maintenance plan you will have a programmer involved every month with the review of several items that can help a lot in your digital marketing.
Contact with us to request a proposed website maintenance contract.